/* ==========================================================================
   SERVICES PAID TRAFFIC & ADS — CUSTOM CSS
   Accent color: #f97316 (orange)
   ========================================================================== */

/* ─── Active Nav ─────────────────────────────────────────────────────────── */
.nv-nav-link.active-link {
    color: #f97316 !important;
    background: rgba(249, 115, 22, 0.05);
}
.nav-dropdown-content a.active-dropdown {
    color: #f97316 !important;
    background: rgba(249, 115, 22, 0.05);
}

/* ─── Hero ────────────────────────────────────────────────────────────────── */
.ads-hero {
    position: relative;
    padding: 160px 24px 100px;
    background: var(--bg-dark);
    overflow: hidden;
}

.ads-hero-glow {
    position: absolute;
    inset: 0;
    pointer-events: none;
    overflow: hidden;
}
.ads-hero-glow::before {
    content: '';
    position: absolute;
    width: 700px; height: 700px;
    background: rgba(249, 115, 22, 0.18);
    border-radius: 50%;
    filter: blur(120px);
    top: -200px; left: -100px;
    animation: ads-drift-a 30s ease-in-out infinite alternate;
}
.ads-hero-glow::after {
    content: '';
    position: absolute;
    width: 500px; height: 500px;
    background: rgba(236, 72, 153, 0.12);
    border-radius: 50%;
    filter: blur(100px);
    bottom: -100px; right: 0;
    animation: ads-drift-b 38s ease-in-out infinite alternate;
}
@keyframes ads-drift-a {
    0%   { transform: translate(0, 0) scale(1); }
    100% { transform: translate(260px, 180px) scale(1.2); }
}
@keyframes ads-drift-b {
    0%   { transform: translate(0, 0) scale(1); }
    100% { transform: translate(-200px, -120px) scale(1.15); }
}

.ads-hero-inner {
    max-width: 1180px;
    margin: 0 auto;
    position: relative;
    z-index: 2;
}

.ads-hero-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 64px;
    align-items: center;
}

.ads-hero-badge {
    display: inline-block;
    font-family: var(--font-body);
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: #f97316;
    margin-bottom: 20px;
}

.ads-hero-title {
    font-family: var(--font-heading);
    font-size: clamp(40px, 6vw, 70px);
    font-weight: 700;
    color: #fff;
    margin: 0 0 24px;
    line-height: 1.0;
    letter-spacing: -0.035em;
}

.ads-hero-title .accent { color: #f97316; }

.ads-hero-desc {
    font-family: var(--font-body);
    font-size: 17px;
    color: #9A9B9F;
    line-height: 1.6;
    max-width: 44ch;
    margin: 0 0 36px;
}

.ads-hero-btns {
    display: flex;
    gap: 14px;
    flex-wrap: wrap;
}

.ads-btn-primary {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 14px 28px;
    background: #f97316;
    color: #fff;
    font-family: var(--font-body);
    font-size: 15px;
    font-weight: 600;
    border-radius: 100px;
    text-decoration: none;
    box-shadow: 0 10px 26px rgba(249, 115, 22, 0.35);
    transition: transform 0.2s, box-shadow 0.2s;
}
.ads-btn-primary:hover {
    transform: translateY(-2px);
    box-shadow: 0 16px 36px rgba(249, 115, 22, 0.45);
}

.ads-btn-secondary {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 14px 28px;
    background: rgba(255,255,255,0.06);
    color: #fff;
    font-family: var(--font-body);
    font-size: 15px;
    font-weight: 600;
    border-radius: 100px;
    text-decoration: none;
    border: 1px solid rgba(255,255,255,0.12);
    transition: background 0.2s, border-color 0.2s;
}
.ads-btn-secondary:hover {
    background: rgba(255,255,255,0.10);
    border-color: rgba(255,255,255,0.22);
}

.ads-hero-trust {
    display: flex;
    gap: 24px;
    margin-top: 44px;
    flex-wrap: wrap;
}

.ads-trust-pill {
    display: flex;
    align-items: center;
    gap: 8px;
    font-family: var(--font-body);
    font-size: 13px;
    color: #9A9B9F;
}
.ads-trust-pill strong { color: #fff; }

/* ─── Hero Visual (Ad Metric Cards) ──────────────────────────────────────── */
.ads-hero-visual {
    position: relative;
    display: flex;
    flex-direction: column;
    gap: 16px;
}

.ads-metric-card {
    background: rgba(255,255,255,0.04);
    border: 1px solid rgba(255,255,255,0.08);
    border-radius: 16px;
    padding: 24px 28px;
    backdrop-filter: blur(20px);
    -webkit-backdrop-filter: blur(20px);
    position: relative;
    overflow: hidden;
    transition: border-color 0.3s;
}
.ads-metric-card:hover { border-color: rgba(249,115,22,0.3); }

.ads-metric-card.featured {
    background: linear-gradient(135deg, rgba(249,115,22,0.15), rgba(249,115,22,0.06));
    border-color: rgba(249,115,22,0.25);
}

.ads-metric-card::before {
    content: '';
    position: absolute;
    top: 0; left: 0; right: 0;
    height: 1px;
    background: linear-gradient(90deg, transparent, rgba(255,255,255,0.15), transparent);
}

.ads-metric-label {
    font-family: var(--font-body);
    font-size: 12px;
    font-weight: 600;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: #56575B;
    margin-bottom: 8px;
}
.ads-metric-value {
    font-family: var(--font-heading);
    font-size: 42px;
    font-weight: 700;
    color: #fff;
    line-height: 1;
    letter-spacing: -0.03em;
}
.ads-metric-value .unit { font-size: 22px; color: #f97316; }
.ads-metric-sub {
    font-family: var(--font-body);
    font-size: 13px;
    color: #56575B;
    margin-top: 6px;
}

.ads-metric-bar {
    margin-top: 12px;
    height: 4px;
    background: rgba(255,255,255,0.06);
    border-radius: 100px;
    overflow: hidden;
}
.ads-metric-bar-fill {
    height: 100%;
    border-radius: 100px;
    background: linear-gradient(90deg, #ea580c, #f97316);
    animation: ads-bar-grow 1.4s ease-out forwards;
    transform-origin: left;
}
@keyframes ads-bar-grow {
    from { width: 0%; }
}

.ads-metric-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 16px;
}

/* ─── Problem Section ────────────────────────────────────────────────────── */
.ads-problem {
    padding: 120px 24px;
    background: #fff;
}
.ads-problem-inner {
    max-width: 1180px;
    margin: 0 auto;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 80px;
    align-items: center;
}
.ads-problem-eyebrow { margin-bottom: 24px; }

.ads-problem-title {
    font-family: var(--font-heading);
    font-size: clamp(32px, 4.5vw, 52px);
    font-weight: 700;
    color: var(--text-dark);
    margin: 0 0 24px;
    line-height: 1.0;
    letter-spacing: -0.03em;
}

.ads-problem-desc {
    font-family: var(--font-body);
    font-size: 17px;
    color: var(--text-light);
    line-height: 1.6;
    max-width: 44ch;
    margin-bottom: 36px;
}

.ads-pain-list {
    list-style: none;
    padding: 0;
    margin: 0;
    display: flex;
    flex-direction: column;
    gap: 14px;
}
.ads-pain-list li {
    display: flex;
    align-items: flex-start;
    gap: 12px;
    font-family: var(--font-body);
    font-size: 15.5px;
    color: var(--text-dark);
    font-weight: 500;
}
.ads-pain-icon {
    flex-shrink: 0;
    width: 20px; height: 20px;
    background: rgba(239,68,68,0.1);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    color: #ef4444;
    font-size: 12px;
    margin-top: 2px;
}

/* Comparison panel */
.ads-compare-panel {
    background: var(--bg-light);
    border-radius: 20px;
    padding: 36px;
    border: 1px solid rgba(12,13,16,0.06);
}
.ads-compare-title {
    font-family: var(--font-heading);
    font-size: 16px;
    font-weight: 700;
    color: var(--text-dark);
    margin-bottom: 20px;
    letter-spacing: -0.01em;
}
.ads-compare-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 12px;
    margin-bottom: 12px;
    font-family: var(--font-body);
    font-size: 13.5px;
}
.ads-compare-bad {
    padding: 12px 16px;
    background: rgba(239,68,68,0.06);
    border: 1px solid rgba(239,68,68,0.15);
    border-radius: 10px;
    color: #7f1d1d;
    display: flex;
    align-items: center;
    gap: 8px;
}
.ads-compare-good {
    padding: 12px 16px;
    background: rgba(34,197,94,0.07);
    border: 1px solid rgba(34,197,94,0.2);
    border-radius: 10px;
    color: #14532d;
    display: flex;
    align-items: center;
    gap: 8px;
}

/* ─── Capabilities Section (dark bg, orb drifting) ───────────────────────── */
.ads-capabilities {
    position: relative;
    padding: 120px 24px;
    background: #0C0D10;
    overflow: hidden;
}

.ads-cap-glow {
    position: absolute;
    inset: 0;
    pointer-events: none;
    overflow: hidden;
}
.ads-cap-glow::before {
    content: '';
    position: absolute;
    width: 600px; height: 600px;
    background: rgba(249,115,22,0.25);
    border-radius: 50%;
    filter: blur(110px);
    top: -100px; right: -100px;
    animation: ads-drift-a 32s ease-in-out infinite alternate;
}
.ads-cap-glow::after {
    content: '';
    position: absolute;
    width: 450px; height: 450px;
    background: rgba(236,72,153,0.18);
    border-radius: 50%;
    filter: blur(100px);
    bottom: -80px; left: -80px;
    animation: ads-drift-b 40s ease-in-out infinite alternate;
}
.ads-cap-orb-c {
    position: absolute;
    width: 400px; height: 400px;
    background: rgba(20,184,166,0.15);
    border-radius: 50%;
    filter: blur(110px);
    top: 50%; left: 40%;
    animation: ads-drift-c 44s ease-in-out infinite alternate;
    pointer-events: none;
}
@keyframes ads-drift-c {
    0%   { transform: translate(0, 0) scale(1); }
    100% { transform: translate(-180px, 120px) scale(1.2); }
}

.ads-cap-inner {
    max-width: 1180px;
    margin: 0 auto;
    position: relative;
    z-index: 2;
}

.ads-cap-header {
    text-align: center;
    max-width: 680px;
    margin: 0 auto 80px;
}
.ads-cap-eyebrow { color: #f97316; margin-bottom: 20px; }
.ads-cap-title {
    font-family: var(--font-heading);
    font-size: clamp(34px, 5vw, 58px);
    font-weight: 700;
    color: #fff;
    margin: 0 0 20px;
    line-height: 1.0;
    letter-spacing: -0.035em;
}
.ads-cap-desc {
    font-family: var(--font-body);
    font-size: 17px;
    color: #56575B;
    line-height: 1.6;
}

/* Offering rows */
.ads-offering-rows {
    display: flex;
    flex-direction: column;
    gap: 100px;
}

.ads-offering-row {
    display: grid;
    grid-template-columns: 1fr 1.5fr;
    gap: 64px;
    align-items: center;
}
.ads-offering-row.reverse { grid-template-columns: 1.5fr 1fr; }
.ads-offering-row.reverse .ads-offering-visual { order: -1; }

.ads-offering-num {
    font-family: var(--font-heading);
    font-size: 13px;
    font-weight: 700;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: #f97316;
    margin-bottom: 16px;
}
.ads-offering-title {
    font-family: var(--font-heading);
    font-size: clamp(26px, 3.5vw, 38px);
    font-weight: 700;
    color: #fff;
    margin: 0 0 18px;
    line-height: 1.1;
    letter-spacing: -0.02em;
}
.ads-offering-desc {
    font-family: var(--font-body);
    font-size: 16px;
    color: #9A9B9F;
    line-height: 1.6;
    max-width: 44ch;
    margin-bottom: 24px;
}
.ads-offering-features {
    list-style: none;
    padding: 0; margin: 0;
    display: flex;
    flex-direction: column;
    gap: 10px;
}
.ads-offering-features li {
    display: flex;
    align-items: center;
    gap: 10px;
    font-family: var(--font-body);
    font-size: 14.5px;
    color: #E2E8F0;
}
.ads-check {
    flex-shrink: 0;
    width: 18px; height: 18px;
    background: rgba(249,115,22,0.15);
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    color: #f97316;
    font-size: 10px;
}

/* Offering visual */
.ads-offering-visual {
    position: relative;
}

/* ─── CSS-only funnel visual ─────────────────────────────────────────────── */
.ads-funnel-vis {
    background: rgba(20,20,35,0.55);
    border: 1px solid rgba(255,255,255,0.08);
    border-radius: 16px;
    padding: 28px;
    backdrop-filter: blur(20px);
}
.ads-funnel-stage {
    margin-bottom: 18px;
}
.ads-funnel-label {
    font-family: var(--font-body);
    font-size: 12px;
    font-weight: 600;
    color: #9A9B9F;
    margin-bottom: 6px;
    text-transform: uppercase;
    letter-spacing: 0.08em;
}
.ads-funnel-bar {
    height: 8px;
    background: rgba(255,255,255,0.06);
    border-radius: 100px;
    overflow: hidden;
    margin-bottom: 4px;
}
.ads-funnel-fill {
    height: 100%;
    border-radius: 100px;
    animation: ads-bar-grow 1.4s ease-out forwards;
}
.ads-funnel-num {
    font-family: var(--font-body);
    font-size: 13px;
    color: #56575B;
}
.ads-funnel-cta {
    margin-top: 16px;
    padding: 14px;
    background: rgba(249,115,22,0.1);
    border: 1px solid rgba(249,115,22,0.2);
    border-radius: 10px;
    font-family: var(--font-body);
    font-size: 13px;
    color: #9A9B9F;
    text-align: center;
}

/* ─── CSS-only A/B test panel ────────────────────────────────────────────── */
.ads-ab-vis {
    background: rgba(20,20,35,0.55);
    border: 1px solid rgba(255,255,255,0.08);
    border-radius: 16px;
    padding: 28px;
    backdrop-filter: blur(20px);
}
.ads-ab-header {
    display: flex;
    justify-content: space-between;
    align-items: center;
    margin-bottom: 24px;
}
.ads-ab-badge {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    padding: 4px 12px;
    background: rgba(249,115,22,0.1);
    border: 1px solid rgba(249,115,22,0.25);
    border-radius: 100px;
    font-family: var(--font-body);
    font-size: 11px;
    font-weight: 700;
    color: #fb923c;
}
.ads-ab-badge::before {
    content: '';
    width: 6px; height: 6px;
    background: #fb923c;
    border-radius: 50%;
    animation: ads-pulse-dot 1.4s ease-in-out infinite;
}
.ads-ab-conf {
    font-family: var(--font-body);
    font-size: 12px;
    color: #9A9B9F;
}

.ads-ab-variants {
    display: grid;
    grid-template-columns: 1fr auto 1fr;
    gap: 12px;
    align-items: center;
    margin-bottom: 20px;
}
.ads-ab-vs {
    font-family: var(--font-heading);
    font-size: 12px;
    font-weight: 700;
    color: #56575B;
    letter-spacing: 0.08em;
    text-align: center;
}

.ads-ab-variant {
    border-radius: 12px;
    padding: 16px;
    border: 1px solid rgba(255,255,255,0.06);
}
.ads-ab-variant.control {
    background: rgba(239,68,68,0.05);
    border-color: rgba(239,68,68,0.15);
}
.ads-ab-variant.winner {
    background: rgba(34,197,94,0.07);
    border-color: rgba(34,197,94,0.25);
}

.ads-ab-label {
    font-family: var(--font-body);
    font-size: 11px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    color: #56575B;
    margin-bottom: 12px;
}
.ads-ab-variant.winner .ads-ab-label { color: #4ade80; }

.ads-ab-screen {
    background: rgba(255,255,255,0.04);
    border-radius: 8px;
    padding: 12px;
    margin-bottom: 12px;
    border: 1px solid rgba(255,255,255,0.06);
}

.ads-ab-result {
    font-family: var(--font-heading);
    font-size: 22px;
    font-weight: 700;
    text-align: center;
    letter-spacing: -0.02em;
}
.ads-ab-result.bad  { color: #f87171; }
.ads-ab-result.good { color: #4ade80; }

.ads-ab-lift {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 14px 18px;
    background: rgba(249,115,22,0.1);
    border: 1px solid rgba(249,115,22,0.2);
    border-radius: 10px;
    font-family: var(--font-body);
    font-size: 14px;
    color: #9A9B9F;
}
.ads-ab-lift strong {
    font-family: var(--font-heading);
    font-size: 22px;
    font-weight: 700;
    color: #4ade80;
    letter-spacing: -0.02em;
}

/* ─── CSS-only dashboard mockup ─────────────────────────────────────────── */
.ads-dashboard-vis {
    background: #1a1b1e;
    border-radius: 14px;
    overflow: hidden;
    box-shadow: 0 32px 80px rgba(0,0,0,0.45), 0 0 0 1px rgba(255,255,255,0.06);
    position: relative;
}

.ads-dash-bar {
    background: #252629;
    padding: 10px 14px;
    display: flex;
    align-items: center;
    gap: 6px;
    border-bottom: 1px solid rgba(255,255,255,0.06);
}
.ads-dash-bar .dot {
    width: 10px; height: 10px;
    border-radius: 50%;
}
.ads-dash-bar .dot.red    { background: #ff5f57; }
.ads-dash-bar .dot.yellow { background: #febc2e; }
.ads-dash-bar .dot.green  { background: #28c840; }
.ads-dash-url {
    flex: 1;
    margin-left: 10px;
    background: rgba(255,255,255,0.06);
    border-radius: 6px;
    padding: 4px 10px;
    font-family: var(--font-body);
    font-size: 11px;
    color: #56575B;
}

.ads-dash-body {
    padding: 20px;
    position: relative;
}

.ads-dash-kpi-row {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 10px;
    margin-bottom: 20px;
}
.ads-dash-kpi {
    background: rgba(255,255,255,0.04);
    border: 1px solid rgba(255,255,255,0.06);
    border-radius: 10px;
    padding: 12px;
    text-align: center;
}
.ads-dash-kpi-label {
    font-family: var(--font-body);
    font-size: 10px;
    font-weight: 700;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: #56575B;
    margin-bottom: 6px;
}
.ads-dash-kpi-value {
    font-family: var(--font-heading);
    font-size: 20px;
    font-weight: 700;
    color: #fff;
    letter-spacing: -0.02em;
}

.ads-dash-chart {
    background: rgba(255,255,255,0.03);
    border: 1px solid rgba(255,255,255,0.06);
    border-radius: 10px;
    padding: 16px;
    margin-bottom: 14px;
}
.ads-dash-chart-label {
    font-family: var(--font-body);
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: #56575B;
    margin-bottom: 14px;
}
.ads-dash-chart-bars {
    display: flex;
    align-items: flex-end;
    gap: 8px;
    height: 80px;
}
.ads-dash-chart-bar {
    flex: 1;
    background: rgba(249,115,22,0.35);
    border-radius: 4px 4px 0 0;
    animation: ads-bar-grow-up 1.2s ease-out forwards;
    transform-origin: bottom;
}
.ads-dash-chart-bar.highlight {
    background: linear-gradient(180deg, #f97316, #ea580c);
    box-shadow: 0 0 12px rgba(249,115,22,0.4);
}
@keyframes ads-bar-grow-up {
    from { transform: scaleY(0); }
    to   { transform: scaleY(1); }
}
.ads-dash-chart-weeks {
    display: flex;
    gap: 8px;
    margin-top: 8px;
}
.ads-dash-chart-weeks span {
    flex: 1;
    text-align: center;
    font-family: var(--font-body);
    font-size: 10px;
    color: #56575B;
}

.ads-dash-status {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    padding: 5px 12px;
    background: rgba(39,201,63,0.15);
    border: 1px solid rgba(39,201,63,0.3);
    border-radius: 100px;
    font-family: var(--font-body);
    font-size: 11px;
    font-weight: 700;
    color: #27C93F;
}
.ads-badge-dot {
    width: 6px; height: 6px;
    background: #27C93F;
    border-radius: 50%;
    animation: ads-pulse-dot 1.4s ease-in-out infinite;
}
@keyframes ads-pulse-dot {
    0%, 100% { opacity: 1; transform: scale(1); }
    50%       { opacity: 0.4; transform: scale(1.5); }
}

/* ─── Results / Stats Band ───────────────────────────────────────────────── */
.ads-results {
    padding: 100px 24px;
    background: #F5F4EF;
    border-top: 1px solid rgba(12,13,16,0.07);
    border-bottom: 1px solid rgba(12,13,16,0.07);
}
.ads-results-inner {
    max-width: 1180px;
    margin: 0 auto;
}
.ads-results-header {
    text-align: center;
    margin-bottom: 64px;
}
.ads-results-eyebrow { margin-bottom: 16px; }
.ads-results-title {
    font-family: var(--font-heading);
    font-size: clamp(30px, 4vw, 48px);
    font-weight: 700;
    color: var(--text-dark);
    margin: 0;
    letter-spacing: -0.03em;
    line-height: 1.0;
}

.ads-stats-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 2px;
    background: rgba(12,13,16,0.08);
    border-radius: 20px;
    overflow: hidden;
}

.ads-stat {
    background: #fff;
    padding: 40px 32px;
    text-align: center;
}

.ads-stat-number {
    font-family: var(--font-heading);
    font-size: 52px;
    font-weight: 700;
    color: var(--text-dark);
    letter-spacing: -0.04em;
    line-height: 1;
    margin-bottom: 8px;
}
.ads-stat-number .accent { color: #f97316; }
.ads-stat-label {
    font-family: var(--font-body);
    font-size: 14px;
    color: var(--text-muted);
    font-weight: 500;
}

/* ─── Process Section ────────────────────────────────────────────────────── */
.ads-process {
    padding: 120px 24px;
    background: #fff;
    border-bottom: 1px solid rgba(12,13,16,0.07);
}
.ads-process-inner {
    max-width: 1180px;
    margin: 0 auto;
}
.ads-process-header {
    max-width: 560px;
    margin-bottom: 64px;
}
.ads-process-eyebrow { margin-bottom: 20px; }
.ads-process-title {
    font-family: var(--font-heading);
    font-size: clamp(30px, 4vw, 48px);
    font-weight: 700;
    color: var(--text-dark);
    margin: 0;
    letter-spacing: -0.03em;
    line-height: 1.05;
}

.ads-steps {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 0;
    position: relative;
}
.ads-steps::before {
    content: '';
    position: absolute;
    top: 28px; left: 40px; right: 40px;
    height: 1px;
    background: linear-gradient(90deg, #f97316, rgba(249,115,22,0.1));
    z-index: 0;
}

.ads-step {
    padding: 0 24px 0 0;
    position: relative;
    z-index: 1;
}

.ads-step-num {
    width: 56px; height: 56px;
    border-radius: 50%;
    background: var(--bg-dark);
    color: #fff;
    font-family: var(--font-heading);
    font-size: 18px;
    font-weight: 700;
    display: flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 24px;
    position: relative;
    box-shadow: 0 0 0 4px #fff, 0 0 0 6px rgba(249,115,22,0.2);
}
.ads-step:first-child .ads-step-num {
    background: #f97316;
    box-shadow: 0 0 0 4px #fff, 0 10px 24px rgba(249,115,22,0.35);
}

.ads-step-title {
    font-family: var(--font-heading);
    font-size: 18px;
    font-weight: 700;
    color: var(--text-dark);
    margin-bottom: 10px;
    letter-spacing: -0.01em;
}
.ads-step-desc {
    font-family: var(--font-body);
    font-size: 14.5px;
    color: var(--text-muted);
    line-height: 1.55;
}

/* ─── Tools Section ─────────────────────────────────────────────────────── */
.ads-tools {
    padding: 80px 24px 100px;
    background: #F5F4EF;
}
.ads-tools-inner {
    max-width: 1180px;
    margin: 0 auto;
    text-align: center;
}
.ads-tools-eyebrow { margin: 0 auto 16px; }
.ads-tools-title {
    font-family: var(--font-heading);
    font-size: clamp(28px, 4vw, 44px);
    font-weight: 700;
    color: var(--text-dark);
    margin: 0 auto 12px;
    letter-spacing: -0.03em;
}
.ads-tools-desc {
    font-family: var(--font-body);
    font-size: 17px;
    color: var(--text-muted);
    max-width: 520px;
    margin: 0 auto 48px;
    line-height: 1.6;
}

.ads-tool-grid {
    display: grid;
    grid-template-columns: repeat(6, 1fr);
    gap: 0;
    border: 1px solid rgba(12,13,16,0.08);
    border-radius: 16px;
    overflow: hidden;
    background: #fff;
}
.ads-tool-item {
    padding: 28px 20px;
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 10px;
    border-right: 1px solid rgba(12,13,16,0.07);
    border-bottom: 1px solid rgba(12,13,16,0.07);
    font-family: var(--font-body);
    font-size: 12px;
    font-weight: 600;
    color: var(--text-muted);
    letter-spacing: 0.04em;
    transition: background 0.2s;
}
.ads-tool-item:hover { background: #F5F4EF; }
.ads-tool-item:nth-child(6n) { border-right: none; }
.ads-tool-item img { width: 36px; height: 36px; object-fit: contain; filter: grayscale(40%); }

/* ─── FAQ ─────────────────────────────────────────────────────────────────── */
.ads-faq {
    padding: 120px 24px;
    background: #fff;
    border-top: 1px solid rgba(12,13,16,0.07);
}
.ads-faq-inner {
    max-width: 760px;
    margin: 0 auto;
}
.ads-faq-header {
    text-align: center;
    margin-bottom: 60px;
}
.ads-faq-title {
    font-family: var(--font-heading);
    font-size: clamp(30px, 4.5vw, 48px);
    font-weight: 700;
    color: var(--text-dark);
    margin: 16px 0 0;
    letter-spacing: -0.03em;
}

.ads-faq-list { display: flex; flex-direction: column; gap: 0; }

.ads-faq-item {
    border-bottom: 1px solid rgba(12,13,16,0.08);
}
.ads-faq-item:first-child { border-top: 1px solid rgba(12,13,16,0.08); }

.ads-faq-details { padding: 0; }
.ads-faq-summary {
    list-style: none;
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 22px 0;
    font-family: var(--font-heading);
    font-size: 17px;
    font-weight: 600;
    color: var(--text-dark);
    cursor: pointer;
    gap: 24px;
    letter-spacing: -0.01em;
}
.ads-faq-summary::-webkit-details-marker { display: none; }
.ads-faq-icon {
    flex-shrink: 0;
    width: 22px; height: 22px;
    border-radius: 50%;
    background: rgba(12,13,16,0.06);
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 14px;
    transition: background 0.2s, transform 0.25s;
}
.ads-faq-details[open] .ads-faq-icon {
    background: #f97316;
    color: #fff;
    transform: rotate(45deg);
}
.ads-faq-answer {
    font-family: var(--font-body);
    font-size: 15.5px;
    color: var(--text-light);
    line-height: 1.65;
    padding: 0 32px 24px 0;
    margin: 0;
}

/* ─── Responsive ─────────────────────────────────────────────────────────── */
@media (max-width: 900px) {
    .ads-hero-grid { grid-template-columns: 1fr; }
    .ads-hero-visual { display: none; }
    .ads-problem-inner { grid-template-columns: 1fr; }
    .ads-offering-row,
    .ads-offering-row.reverse { grid-template-columns: 1fr; }
    .ads-offering-row.reverse .ads-offering-visual { order: 0; }
    .ads-stats-grid { grid-template-columns: repeat(2, 1fr); }
    .ads-steps { grid-template-columns: 1fr 1fr; }
    .ads-steps::before { display: none; }
    .ads-step { padding: 0 0 40px; }
    .ads-tool-grid { grid-template-columns: repeat(3, 1fr); }
    .ads-tool-item:nth-child(6n) { border-right: 1px solid rgba(12,13,16,0.07); }
    .ads-tool-item:nth-child(3n) { border-right: none; }
    .ads-dash-kpi-row { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 600px) {
    .ads-stats-grid { grid-template-columns: 1fr 1fr; }
    .ads-steps { grid-template-columns: 1fr; }
    .ads-tool-grid { grid-template-columns: repeat(2, 1fr); }
}