Paid Traffic & Ads

Ads that pay
for
themselves.

Meta, Google, and TikTok campaigns engineered for ROAS, not vanity metrics. We handle campaign setup, audiences, tracking, and bidding, optimised weekly so every dollar you spend comes back multiplied.

3.8× avg ROAS
$50k+ managed
Weekly optimisation
The Real Problem

Spending more,
converting less.

Most brands throw money at ads without a real strategy. No clear attribution, creative fatigue every two weeks, and "boosting posts" instead of running proper campaigns. The result? Burning budget with nothing to show for it.

  • No clear attribution, you can't tell which ads actually drive revenue
  • Creative fatigue sets in after two weeks and performance tanks
  • Boosting posts instead of running structured, full-funnel campaigns
  • No testing framework, guessing at audiences and creatives
  • Platform algorithms left on autopilot with no human oversight
DIY ads vs. Nova Pixel managed
What they doWhat we do
Boost posts from the page
Full-funnel Ads Manager campaigns
One ad creative, run forever
Rotating creative testing weekly
Interest-only targeting
Lookalikes, retargeting, exclusions
No conversion tracking
Pixel + CAPI + GA4 attribution
Check once a month
Weekly reporting & bid adjustments
No idea what ROAS is
ROAS-obsessed from day one
-42% CPA
Average cost-per-acquisition reduction after 30 days
Core Offerings

What we deliver.

From launching your first campaign to scaling six-figure monthly budgets, we manage every layer of your paid traffic engine.

01 / FULL-FUNNEL MEDIA BUYING

Campaigns built to move people through the funnel.

We structure campaigns across awareness, consideration, and conversion stages - each with tailored audiences, creatives, and bidding strategies. No more single-campaign-does-everything setups.

  • TOF / MOF / BOF campaign architecture
  • Custom audiences + lookalikes at each stage
  • Retargeting sequences with exclusion logic
  • Cross-platform (Meta, Google, TikTok)
02 / CREATIVE TESTING AT SCALE

Kill creative fatigue before it kills your ROAS.

We test your creative assets across multiple angles every week (static, video, UGC, carousels) and let the data pick the winners. You supply the creatives; we build the testing system that finds what converts and tells you what to produce next.

  • Weekly creative rotation & testing
  • Static, video, UGC & carousel formats
  • Angle-based testing (pain, desire, proof)
  • Performance-ranked creative library
03 / REPORTING & OPTIMISATION

Weekly reports. No fluff, just ROAS.

Every week you get a clear, honest breakdown, what's working, what's not, what we're changing. We adjust bids, audiences, and creative allocation based on real performance data, not gut feeling.

  • Weekly ROAS & CPA reporting
  • Bid & budget reallocation every cycle
  • Audience performance analysis
  • Monthly strategy review call
Proven results

Numbers that speak for themselves.

3.8×
Average ROAS across managed accounts
$50k+
Total ad spend managed profitably
42%
Average CPA reduction within 30 days
200+
Ad creatives tested and optimised
How it works

From audit to scaling in four steps.

01
Audit & Strategy

We audit your current ad accounts, analyse competitors, and build a full-funnel media plan with target ROAS, audience mapping, and budget allocation.

02
Campaign & Tracking Build

Using your creative assets, we set up campaign structures across platforms, install tracking (Pixel, CAPI, GA4), and configure conversion events.

03
Launch & Track

Campaigns go live with careful budget pacing. We monitor performance daily, catching issues early and letting the algorithm learn on quality data.

04
Scale Winners

Winning creatives and audiences get more budget. Losers get cut. We report weekly and iterate, compounding ROAS improvements over time.

The stack

Platforms we run on.

We manage campaigns across the platforms that matter and track everything with best-in-class attribution tools.

Meta Ads Meta Ads
Google Ads Google Ads
TikTok Ads TikTok Ads
GA4 GA4
Triple Whale / Hyros Triple Whale
Figma Figma
FAQ

Questions we get all the time.

What's the minimum ad budget you work with? +

We recommend a minimum of $1,500/month in ad spend to give campaigns enough data to optimise properly. Below that threshold, the learning phase takes too long and results are unreliable. Our management fee is separate from your ad spend.

Which platforms do you run ads on? +

We specialise in Meta (Facebook & Instagram), Google (Search, Shopping, Display, YouTube), and TikTok. We'll recommend the right platform mix based on your product, audience, and goals, most clients start with Meta and expand from there.

How fast will I see results? +

Most campaigns start generating meaningful data within the first 7 days. By week 2-3, we've identified initial winners. Expect your target ROAS to stabilise around weeks 4-6 once we've tested enough creatives and audiences. Paid traffic is fast, but sustainable scaling takes disciplined iteration.

Do you handle the ad creative too? +

No. We don't produce creatives or write ad content. You (or your creative team) supply the images, videos, and copy; we handle everything around them: account and campaign setup, audiences, tracking, and structured weekly creative tests that show exactly which of your creatives win and what to produce next.

How often do you report on performance? +

You receive a written weekly report covering ROAS, CPA, CTR, spend, and revenue, plus a summary of what we changed and why. We also run a monthly strategy call to review the bigger picture, discuss scaling opportunities, and plan next month's testing pipeline.